NI Crunch Talk

An IoD Northern Ireland Initiative

Davy Sims
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and as if to prove a point Gap, the fashion retailer famed for its TV ads, is scrapping them in favour of social media for a campaign to promote its new line of denim wear. as reported today by trade press in revolution The high-street chain, which…
August 17
Well said that man! And if you are going to include social media in your business plan, then develop policies that will make it work, don't rely on it "just happening".
August 11
This is one of the fastest growing areas of communication in history, and the need to 'sell in' the use of social media for business demonstrates again the Northern Ireland resistance to innovation. We talk about developing the creative industries,…
August 11
Davy Sims added a blog post
Belfast Telegraph today carries a short feature about NIcrunchtalk. With only 400 words available, I wasn't able to do justice Joanne Stuart's interview. So, below is both the article itself and the full interview with Joanne. The feature is only in…
August 11
Davy Sims added a blog post
We who have embedded ourselves in social media tend to think that … well, everybody does it. Most people? Some? I recently met someone whose business card is only their Twitter @username. They discovered very quickly that most businesses don’t Twitt…
July 9
Davy Sims is now a member of NI Crunch Talk
July 9

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Interview With Joanne Stuart about Social Media in Business

Belfast Telegraph today carries a short feature about NIcrunchtalk. With only 400 words available, I wasn't able to do justice Joanne Stuart's interview. So, below are both the article itself and the full interview with Joanne. The feature is only in the print edition and not online, although I'm also running it on my own blog davysims.com


If there was ever a need to argue that Social Media is not some sort of passing fashion for “young people” then look no further than the bu

Continue

Posted on August 11, 2009 at 9:00am — 3 Comments

Davy Sims

Belfast Telegraph to start new column on using social media in business

We who have embedded ourselves in social media tend to think that … well, everybody does it. Most people? Some? I recently met someone whose business card is only their Twitter @username. They discovered very quickly that most businesses don’t Twitter.

We Twitteratti, Identicatti, Blogatarians, Linkedinians and other social medians (wow! it is like a religion), we are in a minority.

There is no objective data I know of that will support the next statement, but it’s not a wild stab in the dark,… Continue

Posted on July 9, 2009 at 8:56pm —

 
 

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